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UX is Everything. UX is ROI.

UXinnova = Innovation in User Experience

Have you ever been on a website, and not known what to do next? Or, fill out 30 blanks on a form, only to find that the form clears itself if you make a single mistake?

These are prime examples of a poor user experience.

Rectifying this type of scenario is why I began UX Design work back in 1998. (In those days, there was no such thing as "UX Design" - in those days, I called it "Intuitive Design," or "Software Ergonomics.")

There are some people that have become more well-known in this field than I may be, but there are few people that have more experience than I do. I create designs that are specifically purposed to enable the user to successfully complete the tasks users intend to complete - without impediments or obstacles - while in a system or interface.

Since 1998, I have helped companies (many of them Fortune 500 companies) to become more profitable, and to offer their customers a more pleasant, more streamlined User Experience. I have helped them by engineering usability into their desktop systems and applications, on their public facing websites, and intranet portals.

headshot picture of me

As UX designers, it is we who are failing if users are not successful in the completion of the tasks they attempt to perform while using systems that we have designed.
- Don Demrow, CUA

New Tool for Hiring Managers: Easily Weed Out Fake UX Professionals

Human Factors International, the largest, most widely respected Usability certification company in the world, has created a battery of User Experience (UX) Hiring and Assessment Tests. As they say on their website, "Today everyone from the CEO downwards is talking about designing things to be 'Customer-Centric.' And everyone is adding 'User Experience Design' to their resume. But do they have 'UX' skills and knowledge? Or are they counterfeit UX Practitioners?"

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